Founder’s Squad - SureSwift Capital, Inc.

SureSwift Adds to Shopify App Portfolio with GrowthHero Acquisition

August 5, 2021

It’s no secret that SureSwift loves Shopify. Our portfolio in this vertical includes Back in Stock, Storemapper, Plug in Useful, Cross Sell, and now GrowthHero. We’re thrilled to bring this popular, highly rated affiliate marketing app into our family of apps.

Portfolio Spotlight

Diversity, Equity, and Inclusion at SureSwift

April 29, 2021

If you come to work at SureSwift, you’ll hear me say frequently that we’re building the company we want to work for. When I started the company in 2015, that was an “I” statement, and I love that it’s shifted to “we,” because we are all responsible for building culture, and I want the people who work here to be able to help shape it.

SSC Update

Weighing Opportunity: Bootstrapped Founder Sells Successful SaaS Side Hustle to Focus Full-Time on Second Startup

April 29, 2021

Ben Latz caught the entrepreneurial bug early on, and the combination of his passions for finance, software, and business led him to starting Wingman with Piyush Puri shortly before they graduated from Carnegie Mellon in 2017.

Founder Interview

SureSwift Acquires Wingman, Options Trading Automation Software

April 29, 2021

I’m thrilled to announce that we’ve acquired Wingman, a very promising Fintech startup in the options and futures trading niche. Founded by Ben Latz and Piyush Puri, the app enables people who trade frequently to improve their performance tracking without maintaining custom spreadsheets.

Portfolio Spotlight

Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

March 30, 2021

Originating from the need to analyze his own trading performance, Greg Reinacker founded Tradervue, grew it to serve 100k+ traders and sold into the momentum. Recently we sat down with Greg to talk about how his past tech company experience informed his approach to Tradervue, how building a product for himself turned into something more, and how he knew it was time to sell.

Founder Interview

SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

March 30, 2021

We’re very excited to announce the latest addition to our SaaS portfolio with the acquisition of Tradervue. The online trade journaling software enables individual traders and trading firms to analyze what worked and what didn’t to improve their performance. Founder Greg Reinacker launched the business in 2011, growing it to a platform that serves 100,000+ traders.

Portfolio Spotlight

Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

January 29, 2021

When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that customers love with a history of growth and more potential. Our acquisition story for Cross Sell, however, was a bit different than our usual “founded by bootstrapper, bought by SureSwift.” While Cross Sell was initially founded by a bootstrapper, the product had already been through an acquisition back in 2017.

Founder Interview

The Launch Is Just the Beginning: An Interview with SaaS Business Builder, Moritz Dausinger

May 1, 2020

Moritz was one of SureSwift’s earliest founders. In 2016 he sold us Mailparser, which automatically extracts data from emails to automate repetitive business and admin tasks. Then in 2018 he sold us its sister startup, Docparser, which extracts data from PDFs. And those two acquisitions weren’t even his first. He’d previously co-founded and sold a SaaS ticketing startup to a Paris competitor.

Founder Interview

Investor

Founder

Blog

SureSwift Adds to Shopify App Portfolio with GrowthHero Acquisition

Diversity, Equity, and Inclusion at SureSwift

Weighing Opportunity: Bootstrapped Founder Sells Successful SaaS Side Hustle to Focus Full-Time on Second Startup

SureSwift Acquires Wingman, Options Trading Automation Software

Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

The Launch Is Just the Beginning: An Interview with SaaS Business Builder, Moritz Dausinger

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