SureSwift Grows SaaS Portfolio with LeadDyno Acquisition
We couldn’t be happier to introduce you to the newest member of the SureSwift portfolio: LeadDyno.
With dozens of integrations for Shopify, Wix, Bigcommerce, Stripe, PayPal, and more, LeadDyno is a powerhouse in the affiliate marketing space for both online merchants, and others setting up affiliate programs as influencer marketing continues to expand beyond e-comm.
Founded in 2013 by Mike Machado, Carson Gross, and Brett Owens, LeadDyno was initially built to scratch an itch Brett and Carson had for another startup — they needed an affiliate marketing app and they didn’t like anything on the market. The pair knew Mike Machado from some local Sacramento entrepreneur circles, and Mike and Carson wanted to work on a project together. That project would come to eclipse the other startups they were working on as they scaled both their tech and their team to become a leader in the space.
As part of our portfolio, LeadDyno customers can expect the same great experience they’ve always had. In fact, the whole non-founding team from the product has joined SureSwift, including Matt Brickley, now LeadDyno’s General Manager. A serial entrepreneur in the e-commerce space himself, Matt was formerly the Head of Marketing & Product Management for LeadDyno. He’s extremely well versed in the product, the team, and most importantly the needs of affiliate program managers.
Congrats to Mike, Carson, and Brett on their exit! For LeadDyno customers. To learn more about LeadDyno, and the Founders, check out our interview. If you have any questions or concerns, please don’t hesitate to reach out to us on your normal support channels!
Interested in selling your SaaS?
If you’re thinking about selling your SaaS we’d love to be on your radar and answer any questions you might have about valuations or our process.
Related articles
SSC Leadership Highlights: Making Data-Driven Decisions in a People & Values-Centric Culture at Ghost Inspector
We recently had the chance to chat with Justyn Maglalang about his experience since joining SureSwift Capital as General Manager (GM) at Ghost Inspector last May. Since then, Ghost Inspector has become a full end-to-end testing platform that helps streamline quality assurance (QA) processes.
SureSwift Portfolio Spotlight: LeadDyno's New GM on Trends and Innovations in Affiliate Marketing
At SureSwift, we operate in nearly every corner of the SaaS world. One exciting area we’re involved in is affiliate marketing. LeadDyno, one of our portfolio businesses, empowers businesses to manage and grow their affiliate programs. We had the pleasure of sitting down with Emily Mathison, LeadDyno's new General Manager, and Gui Gomes, Product Manager, to catch up on what the team's up to and how it's working hard to fill market needs in the growing affiliate space.
.avif)
Revolutionizing Document Management: How DocparserAI Transforms Data Extraction and Usability
Like many businesses today, at SureSwift we're using AI more and more, both in our product offerings and productivity tools for our teams. Docparser is one portfolio company doing this well. We sat down with Lindsay Thompson, General Manager, and Kevin Strasser, Head of Product, to learn all about what they've been up to and how AI is improving Docparser for its users.
