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SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023

SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023

February 20, 2023

When you focus on the right things to create awareness of and promote SaaS products, you can more easily bring your product to market and promote it to the best audience, leading to more signups and sales. Here, we've got your complete guide to all things SaaS marketing strategy, including our very own firsthand experience here at SureSwift, with examples from our products.

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SaaS Tips
Conversion Rate Optimization for SaaS: How to Get Great Results

Conversion Rate Optimization for SaaS: How to Get Great Results

January 26, 2023

As a SaaS business, you can always improve your conversions of casual browsers to loyal, paying customers by optimizing your site and app. The thing is, this process of conversion rate optimization, or CRO, is a never-ending, evolving journey that constantly changes and takes time, patience, and resources. That’s why we’ve developed this guide to help you learn the ins and outs of CRO. Plus, it includes some of our tried and tested tips to help set you up for success.

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SaaS Tips
LeadDyno is One of Few Chosen for Stripe’s New App Marketplace

LeadDyno is One of Few Chosen for Stripe’s New App Marketplace

July 27, 2022

SureSwift’s portfolio company LeadDyno is quickly becoming an industry leader in affiliate management across industries. It was one of the few apps chosen to join Stripe’s new App Marketplace, which allows companies to connect directly with LeadDyno and access all its powerful features directly from the Stripe dashboard.

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Portfolio Spotlight
SaaS Tips
SureSwift Acquires Testing Automation SaaS Ghost Inspector

SureSwift Acquires Testing Automation SaaS Ghost Inspector

July 12, 2022

SureSwift Capital is thrilled to announce its acquisition of Ghost Inspector — a complete end-to-end testing solution that helps businesses catch bugs in their websites and web-based apps before they cause issues for customers.

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Portfolio Spotlight
Founder Justin Klemm on his (Second) Ghost Inspector Acquisition

Founder Justin Klemm on his (Second) Ghost Inspector Acquisition

July 12, 2022

Justin Klemm shares how he founded his SaaS business Ghost Inspector, got acquired, bought it back... and sold it again.

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Portfolio Spotlight
Growing your SaaS to $1M ARR with B2B SaaS Lead Generation

Growing your SaaS to $1M ARR with B2B SaaS Lead Generation

June 13, 2022

We've acquired nearly 40 SaaS businesses over the years, and spoken with thousands of bootstrappers, so we have a good grasp on how to establish an efficient lead generation strategy. To assist Founders and their teams, we've created this guide on B2B SaaS lead generation.

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SaaS Tips
SureSwift Acquires Reference Automation SaaS Vitay

SureSwift Acquires Reference Automation SaaS Vitay

May 2, 2022

Vitay is the latest SaaS to join the SureSwift portfolio. This reference checking automation software helps HR leaders, recruiters, and staffing agencies save time, find better candidates, and increase employee retention rates.

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Portfolio Spotlight
How Poya Farighi Leveraged His Sales Background to Build Vitay 300% YoY Before Exiting

How Poya Farighi Leveraged His Sales Background to Build Vitay 300% YoY Before Exiting

May 2, 2022

Poya Farighi shares the story of founding his reference automation SaaS Vitay, his sales strategy, and why the time was right to sell the company this year.

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