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How Poya Farighi Leveraged His Sales Background to Build Vitay 300% YoY Before Exiting

How Poya Farighi Leveraged His Sales Background to Build Vitay 300% YoY Before Exiting

May 2, 2022

Poya Farighi shares the story of founding his reference automation SaaS Vitay, his sales strategy, and why the time was right to sell the company this year.

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Founder Interview
SureSwift Acquires Reference Automation SaaS Vitay

SureSwift Acquires Reference Automation SaaS Vitay

May 2, 2022

Vitay is the latest SaaS to join the SureSwift portfolio. This reference checking automation software helps HR leaders, recruiters, and staffing agencies save time, find better candidates, and increase employee retention rates.

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Portfolio Spotlight
Tips to Evaluate an LOI

6 Tips to Evaluate an LOI When You're Selling Your SaaS

April 13, 2022

When you're selling your SaaS, you'll likely receive offers from potential buyers in the form of letters of intent (LOIs). An LOI is a document that outlines the key terms of the proposed deal. While an LOI is not a legally binding document, it's important to evaluate any offer that comes your way carefully.

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Acquisitions
Laura Roeder is the Entrepreneur We All Want to Be

Laura Roeder is the Entrepreneur We All Want to Be

February 9, 2022

MeetEdgar Founder, Laura Roeder, talks to us about her founding story, the hard parts of running a business, what no one tells you about SaaS metrics, why she loves bootstrapping, and what she’s teaching her kids about entrepreneurship.

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Founder Interview
SureSwift Acquires Social Media Star MeetEdgar

SureSwift Acquires Social Media Star MeetEdgar

January 18, 2022

We’d like to officially welcome our latest SaaS product to the SureSwift portfolio. MeetEdgar is a social media automation app made specifically for entrepreneurs, small businesses, and influencers to keep their social channels fresh every day, on repeat.

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Portfolio Spotlight
How Three Serial Entrepreneurs Went From Side Project to Scale to Sale

How Three Serial Entrepreneurs Went From Side Project to Scale to Sale

November 17, 2021

Mike Machado, Brett Owens, and Carson Gross are the founding team behind LeadDyno, and they leveraged their diverse set of talents over the course of nearly a decade to build this powerhouse of a product in the affiliate marketing space. We got to chat with the trio recently about the story behind building LeadDyno, all the way up through their decision to sell the business.

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Founder Interview
SureSwift Grows SaaS Portfolio with LeadDyno Acquisition

SureSwift Grows SaaS Portfolio with LeadDyno Acquisition

November 17, 2021

We couldn’t be happier to introduce you to the newest member of the SureSwift portfolio: LeadDyno. With dozens of integrations for Shopify, Wix, Bigcommerce, Stripe, PayPal, and more, LeadDyno is a powerhouse in the affiliate marketing space.

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Portfolio Spotlight
This Data-Obsessed SaaS Founder Achieved His First Exit Just Two Years After Launching His Shopify App

This Data-Obsessed SaaS Founder Achieved His First Exit Just Two Years After Launching His Shopify App

August 31, 2021

Many of the Founders we buy SaaS products from are selling because they already have another business they want to work on, so in my line of work I meet a lot of serial entrepreneurs. While GrowthHero Founder Mike Janeczek says he doesn’t have the next idea yet, I’d bet good money on reading another exit story about him in the future.

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Founder Interview
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