Founder’s Squad - SureSwift Capital, Inc.

SaaS Growth and Success: All About Taster's Club

March 30, 2023

Taster's Club is a B2C alcohol subscription service that provides users with access to a bottle shop and ten different monthly clubs. As SureSwift's only traditional ecommerce company, Taster's Club doesn't focus on SaaS growth in the same way as other SureSwift businesses. However, we've found that some key growth lessons can be applied to ecommerce from SaaS (and vice versa). Keep reading to learn how Taster's Club made the journey from apartment startup to market tastemaker.

Portfolio Spotlight

SaaS Tips

What Makes a Great Startup Founder?

March 14, 2023

Great leaders come in many different forms, with different backgrounds, strengths, and areas of expertise. But some patterns do start to emerge when you look at a big sample of successful founders — especially in the bootstrapped business model. Being in the acquisition business we’ve had the distinct advantage of purchasing more than 30 companies and reviewing hundreds more from behind the scenes. These are a few things we’ve noticed along the way.

Acquisitions

SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023

February 20, 2023

When you focus on the right things to create awareness of and promote SaaS products, you can more easily bring your product to market and promote it to the best audience, leading to more signups and sales. Here, we've got your complete guide to all things SaaS marketing strategy, including our very own firsthand experience here at SureSwift, with examples from our products.

SaaS Tips

Conversion Rate Optimization for SaaS: How to Get Great Results

January 26, 2023

As a SaaS business, you can always improve your conversions of casual browsers to loyal, paying customers by optimizing your site and app. The thing is, this process of conversion rate optimization, or CRO, is a never-ending, evolving journey that constantly changes and takes time, patience, and resources. That’s why we’ve developed this guide to help you learn the ins and outs of CRO. Plus, it includes some of our tried and tested tips to help set you up for success.

SaaS Tips

LeadDyno is One of Few Chosen for Stripe’s New App Marketplace

July 27, 2022

SureSwift’s portfolio company LeadDyno is quickly becoming an industry leader in affiliate management across industries. It was one of the few apps chosen to join Stripe’s new App Marketplace, which allows companies to connect directly with LeadDyno and access all its powerful features directly from the Stripe dashboard.

Portfolio Spotlight

SaaS Tips

Founder Justin Klemm on his (Second) Ghost Inspector Acquisition

July 12, 2022

Justin Klemm shares how he founded his SaaS business Ghost Inspector, got acquired, bought it back... and sold it again.

Portfolio Spotlight

SureSwift Acquires Testing Automation SaaS Ghost Inspector

July 12, 2022

SureSwift Capital is thrilled to announce its acquisition of Ghost Inspector — a complete end-to-end testing solution that helps businesses catch bugs in their websites and web-based apps before they cause issues for customers.

Portfolio Spotlight

Growing your SaaS to $1M ARR with B2B SaaS Lead Generation

June 13, 2022

We've acquired nearly 40 SaaS businesses over the years, and spoken with thousands of bootstrappers, so we have a good grasp on how to establish an efficient lead generation strategy. To assist Founders and their teams, we've created this guide on B2B SaaS lead generation.

SaaS Tips

Investor

Founder

Blog

SaaS Growth and Success: All About Taster's Club

What Makes a Great Startup Founder?

SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023

Conversion Rate Optimization for SaaS: How to Get Great Results

LeadDyno is One of Few Chosen for Stripe’s New App Marketplace

Founder Justin Klemm on his (Second) Ghost Inspector Acquisition

SureSwift Acquires Testing Automation SaaS Ghost Inspector

Growing your SaaS to $1M ARR with B2B SaaS Lead Generation

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