John Austin: Founder, Mentor, Investor and Chief Operating Officer of SureSwift Capital, Victoria BC

John Austin has been a driving force behind SureSwift Capital’s operational strategy since joining as Chief Operating Officer in 2022. 

With over 15 years of expertise in operations management, John’s focus on optimizing efficiency and fostering sustainable growth has significantly contributed to SureSwift’s ongoing success.

John’s leadership style is widely praised for being consultative, encouraging team input rather than imposing decisions. As a leader, he has the ability to cut through noise to focus on the big picture, recognizing the strengths of his team members and fostering a supportive environment. His guidance extends beyond day-to-day operations, where he has played a key role in developing the Exceptional Operators Framework, a systematic process for sharing SureSwift’s best practices for running profitable businesses.

Additionally, John’s oversight of acquisitions, divestitures, capital allocation, and fundraising has been pivotal in SureSwift’s continued success in the SaaS acquisition space.

Prior to joining SureSwift, John worked with several leading tech companies, including Waterworth, Nortis, and FreshBI, where he built a reputation for driving customer-centric solutions and successfully managing complex projects. His international experience and adaptability make him a standout in leadership roles. John also serves as a General Partner at Cindicates and is a board member of the Victoria Innovation, Advanced Technology & Entrepreneurship Council (VIATEC), where his mentorship continues to impact the growth of startups.

John’s transparent communication style, technical knowledge, and leadership qualities have made him a highly respected figure in the tech industry. He remains deeply committed to the growth of SureSwift, constantly emphasizing both the journey and the destination.