James DeGreef: Investor, Board Director, Strategic Advisor and Chief Executive Officer of SureSwift Capital, Victoria BC

James DeGreef, as the CEO of SureSwift Capital, brings a wealth of experience from his extensive career in technology and investment. 

Known for his dynamic leadership and investor-focused approach, James has been instrumental in steering SureSwift’s acquisition-driven growth strategy since becoming the permanent CEO in 2022.

An entrepreneur at heart, James began his journey by founding multiple companies and acting as an advisor for various successful startups. His experience as an angel investor and an LP in several VC funds has equipped him with the insight needed to navigate SureSwift’s evolving portfolio of businesses. Prior to SureSwift, James founded and led GenoLogics to a successful acquisition, further establishing his expertise in guiding companies to success.

SureSwift Capital’s growth under James’ leadership has been marked by a strong focus on delivering value to investors while fostering a collaborative company culture. His dedication to empowering his teams and driving strategic growth has positioned SureSwift as a leader in the SaaS acquisition space.

Beyond his role at SureSwift, James remains an active figure in the technology and startup communities. As Managing Partner for Cindicates Capital Investment Network, and as an advisor and investor for companies like Cuboh, FreshWorks Studio, ChatterBlock, and Vitamin Lab, James continues to support the thriving startup ecosystem both locally in Victoria and globally.

With a focus on SureSwift’s Fund C and a commitment to expanding the company’s portfolio, James is excited about the future of SureSwift and its continued success. He leverages his deep experience and global connections to ensure SureSwift remains a key player in the industry while continuing to support the growth and success of its portfolio businesses.